SEOTY Awards: Ellie Andre takes home award for ‘Commercial Impact’

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Having a part time job whilst juggling a degree isn’t an easy task. In April, a group of student employees came together to celebrate their awesome work both on and off campus. Categories included ‘Best Team’, ‘Above and Beyond’ and Student Employee of the Year (SEOTY)! Over 14 nominations were submitted and the panel of 3 judges had a hard time picking from such competitive entries.

This year, Ellie Andre took home the SEOTY award for ‘Commercial Impact’. Since 2018, Ellie has doing some impressive work as a Social Media Ambassador in the Student Recruitment Team at the University of Bath.

When asked about her work with the University, Ellie said “I didn’t realise that the work I was doing could have such an impact. I have spent my first year as a Student Blogger for the University, which involved writing blog posts and creating videos to reflect life at Bath to prospective students. I enjoyed the flexibility and freedom of it most; that I was trusted to come up with my own blog topics and execute them how I wished. It taught me how to be confident in front of a camera, to trust my ideas, and how to adapt my communication skills to new audiences. I’m thankful to have had this experience!”

Caroline Thomas, Ellie’s superivisor, expressed her thanks for all the hard work Ellie has done this year: “Each of her blog posts is supported by video content which Ellie has filmed and produced herself. Her vlogs have been extremely popular and have attracted significant levels of engagement with our prospective student audience.” 

Some of Ellie’s achievements over the past year have been phenomenal. Not only has she been studying for her Management with Marketing degree but she’s also:

  • Filmed and produced videos with a reach of over 14,000 views on the University of Bath Facebook page
  • Increased traffic to the University Student Blog portal by 300%
  • Had her vlogs shared by external organisations including Student Finance England

Ellie hasn’t just been a vlogger either; she had ideas about how to get more prospective students engaged. Caroline added ‘Ellie’s impact goes beyond her role as a content creator. Her proactive attitude towards her role has helped enhance the way the University engages with its Student Ambassadors...For example, on Ellie’s suggestion, Student Ambassadors took part in a training session with the University’s Social Media Manager to help develop their content ideas and skills”

Huge congrats to Ellie, and well done to all our nominees. All of the category winners went through to the regional stage of the competition, and two of them have even gone through to the National final!


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